Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing.

In digital marketing, a reporting and analytics engine can be layered within a campaign which allows the organization or brand to monitor in real-time how a campaign is performing, such as what is being viewed, how often, how long, as well as other actions such as response rates and purchases made.

The use of digital marketing in the digital era not only allows for brands to market their products and services but also offers online customer support through 24x7 services to make the customer feel supported and valued.

The use of social media in digital marketing interaction allows brands to receive both positive and negative feedback from their customers as well as determine what media platforms work well for them.

• Introduction to Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing
• Blogging
• Email Marketing
• Social Media Marketing
• Social Media Optimization
• Social media Analytics
• Google Analytics Overview
• Video Marketing
• Posting in Social Media
• Content Developing
• Mobile Digital Marketing
• Pay Per Click
• CRO
• Web Analytics
• Facebook Digital Marketing
• Digital Marketing Pinterest
• Writing posts in Twitter
• Linkedin Digital Marketing
• Youtube Digital Marketing
• Google Adwords